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SMS messaging calls faith to action | BulkSMS.com

March 4, 2008

Faith-based organisations are readily adopting SMS messaging. They see SMS communications as enabling an instantaneous and cost-effective way of staying in contact with members who have access to a cellphone.

In small towns, faith-based organisations benefit from its members regularly communicating with each other. Everybody knows everybody, and everyone is connected to their social and support network. In modern cities, communication with and between members have become more challenging due to distance and the stresses of the modern day working life. The cell phone, however, is being used as a powerful tool for re-establishing the fluid, casual modes of informal communication typical for traditional communal life.

Faith-based organisations can now rival mass media in terms of gathering information in real-time, and disseminating and distributing information in real time. For example, the local faith based organisation could be notified instantaneously of a house that has burnt down, and its members could be mobilised immediately via bulk sms messaging to assist the family affected.

According to Dr Streicher, “SMS is a good way to get the message out to a small group – whether it is a notification reminder for a prayer meeting, a change in time for a religious service, an announcement for a forthcoming youth event, or a call to action to support those in need.”

A growing number of faith-based organisations are using the BulkSMS Text Messenger service to send SMS’s. This desktop application is user-friendly, making sending an SMS as easy as sending an email. In addition, BulkSMS.com offers faith-based organisations with a part-sponsored tagline discount when they register on the Community.BulkSMS.com website. This has the advantage of offering faith-based organisations a reduced cost when sending SMS messages.