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The company is a leading wireless application service provider offering two-way SMS messaging services and is a division of Celerity Systems (Pty) Ltd, an IT services company focusing on the marketing and management of Internet-based business solutions. was one of the first commercial web based SMS messaging platforms to be launched globally. The company was launched in 2000 and is headquartered in Cape Town, South Africa.

The founders of first began using SMS in 1997 to send weather updates to clients. They soon realised that the service had broader application for business communications. provides application-to-person (A2P) messaging services to large and small businesses, public benefit organisations, and individuals. These include bulk SMS messaging and premium rate SMS solutions. The company has a global market presence, including Europe, South Africa, the United Kingdom, and the United States of America, and connects to over 800 mobile network operators.

Our strategy’s strategy is to provide a high quality messaging platform that allows clients to quickly deploy an SMS service.

Supporting social texting

In supporting the use of SMS messaging for causes in the public’s interest,’s corporate social responsibility programme offers discounted bulk SMS message prices for NGOs, not-for profits, schools, and faith-based organisations.